X-mas fanfare

I have been doing a lot of shopping lately and im surprised to see a lot of shops gearing up for christmas. Its been quite baffling. Few years back all these christmas gala can be spotted only in specific shops like cake shops or anyother exclusive shops. Now i see christmas tree in almost every place in chennai be it hotel or shops or any place. Is it a strategy that they use to attract customers or some kind of a fashion or the cliched "copying the west"??Anyway for all those who are going to merry during christmas Wishing you a Happy christmas.